The Lineup · first open · animated prototype

What the first ninety seconds could feel like

A value showcase, not a feature tour. The setup beats stay light — browsing events is table stakes. The spotlight (the longest beat ★) goes to the part nobody expects: turning a night into a plan with your people. Then it becomes the real app. Plays on a loop; tap the dots or scrub. Chattanooga / plum.

You get a few
thousand weekends.

We surface the good stuff.
You make the call.

Get started

First, the one thing that changes everything

Do you live here,
or are you visiting?

It’s how we decide what to put in front of you. You can flip it any time.

I live here

Show me my areas — the regulars and the rare ones

I’m visiting

Anchor me near where I’m staying

Continue

Local · Chattanooga

Which parts of town
are yours?

Turn on location and we’ll start you where you are — or pick by hand.

Northshore

Downtown

Southside

Use my location Pick areas by hand

This tunes your Today

What are you into?

Pick a few. You’ll still see the big stuff either way.

Continue

The part nobody’s solved

Finding tonight is easy.
Getting everyone out isn’t.

Every app lists what’s on. The Lineup turns it into a plan: float a night to a few people, watch who’s in.

You floated · this Friday

Nightfall: The Pinkerton Raid · 8 PM

MMaggieIn

JJessIn

SSamIn

TTheoMaybe

3 in1 maybe

No feedNo followersNo chat

Just the few you’d actually text — they tap your link and weigh in, app or not. No usernames to hunt down.

Let’s set that up

First, just you

What do you go by?

So you’re recognizable when you’re ready to bring people in. That part can wait — no invites to send today.

Your name

Stacy E.

＋ Photo

When you’re ready to make a plan

you’ll bring your people in then — a tap, no usernames. We’ll show you when it’s time.

That’s me

One last thing

Want a nudge when
it actually matters?

Two reasons we’ll ever buzz you: something you’re watching lands, or your people are making a plan. Never a digest, never “someone saved an event.”

The Pinkerton Raid added a Saturday show

…on the weekend you said you’d be around.

Watch a weekend

Turn on alerts Not now

You’re set

Here’s your weekend.

Built from what you just picked.

Local · Northshore + Downtown ▾

Friday, June 12

A clear night, and three good reasons to be out in it.

Nightfall: The Pinkerton Raid

Miller Plaza · 8:00 PM · Free · 12 min

Here because you said live music — free, and close.

Friday Night Paddle — Moonlit Flatwater

Coolidge Park Landing · 8:30 PM · 6 min

When you bring your people in, you’ll see who’s eyeing what — right here.

What each beat is doing

Beat 1 · brand

Dramatize the promise

The weekends dim, a handful light up. The locked message lands as motion, not a tagline. The mark is the real serif τ.

Beat 2 · the fork

Set mode out loud

Live-here-or-visiting gets its own moment because it reframes everything after it. This is where the persistent mode chip is born.

Beat 3 · area

Trade value for the permission

The location ask is framed by the map it fills, not a cold dialog. Mode-aware: areas for locals, an anchor for visitors.

Beat 4 · interests

Teach the taxonomy by using it

The ten real event families, verbatim — the same words the app navigates by. “You’ll still see the big stuff” keeps the bubble open. Kept light — this is table stakes.

Beat 5 · the differentiator ★

Spend the spotlight where it’s earned

The longest beat, on purpose. Listing events is expected; turning one into a plan with your people isn’t — so that’s what the showcase dwells on. Named honestly (“finding tonight is easy; getting everyone out isn’t”), dramatized as float→who’s-in, bounded: no feed, no followers, no chat.

Beat 6 · activation

Set identity now — earn the invite later

Just a display name here (low-friction; it’s about you, and it personalizes the payoff). The invite is deliberately not asked on first open — recruiting your friends before you’ve felt the value is the “rate this app on day one” reflex. It moves to a value-earned moment instead (see the Ask Model). Name need not be unique; discovery is by invite-link, never a public handle.

Beat 7 · notifications

Earn the push, honestly

Now motivated by the beats before it: the one sanctioned push is your people making a plan (or an event you’re watching). “Not now” is a peer — never a guilt trip.

Beat 8 · payoff

Become the app

No tips screen. The welcome dissolves straight into a real Today — with a friend signal already in it. Onboarding ends on value.

← Full rationale & the resolved questions